Digital Signage Books to Read
Sometime ago, I completed two industry specific books. I’ve been meaning to address them on the blog, but have not, as yet, had the opportunity. The first was Jimmy Schaeffler’s “Digital Signage: Software, Networks, Advertising, and Displays” as part of the executive technology briefings of the National Association of Broadcasters. My other recently completed work was “Lighting Up the Aisle: Principles and Practices for In-Store Digital Media” by Laura Davis-Taylor and Adrian Weidmann. Both books were informative in their own right and well worth the read if you would like to–as Mr. Schaeffler’s title states–have a “Primer for Understanding the Business.”
Since I am an information consuming whore, I do not believe that too much can be written or said about any topic out there. It just takes someone crazy or interested enough to soak it up like a dry sponge. I guess I resemble that description.
“Lighting Up the Aisle” was somewhat different than Jimmy Schaeffler’s piece. It seemed to focus a bit more on deployment strategy and tactics, while Mr. Shaeffler’s book seemed to have information that focused more on the overall industry. Because of their different focus, they were both extremely informative and well worth reading.
“Digital Signage” by Jimmy Schaeffler was intriguing because of the numerous case studies. Jimmy uses the case studies to drive home specific points about detailed advantages of the industry. It’s like the old “Reading Rainbow” book showcases, “this is a great way to increases POP sales, but don’t take my word for it!” Then there’ll be a case study printed by a specific company which outlines the effectiveness of the specifically engineered build they used for a deployment project. 
I plan on writing full book reviews for both pieces sometime in the future. In fact, you can expect me to reference them as resources from time to time. Thank you to both Mr. Shaeffler and both Mr. Weidman and Ms. Davis-Taylor. There is always more to learn!
I want to reiterate Jimmy’s final thoughts: the digital signage future is so bright, I’ve got wear shades.
Tags: Adrian Weidmann, digital signage books, Jimmy Schaeffler, Laura Davis-Taylor