Digital Signage Blog

I recently read an article I gleaned from Slashdot entitled, “The 5 most laughable terms of service on the net” (although I only really saw four in the article). The article basically goes through the privacy encroachment companies can have because you agreed to adhere to their specific guidelines. Metrics proponents have understandably been advocating increased control and advances in the

I just wrote an article on the integration of SMS mobile marketing and digital signage. It explains some of the benefits of implementing a mobile marketing campaign with a digital signage network. It also outlines, in broad terms, how to procure a short code and implement standard SMS interactivity with digital signage.

In a larger network situation where scalability is possible, SMS short

There always seems to be weird correlations and connections between topics. I read an article a few months back on Wired.com where they claimed McDonald’s hamburgers don’t make your fat, video games make you fat. There probably wasn’t a correlation. Certainly there was no causation. In my mind it was mostly likely an attempt by Mickey D’s to fight off the negative press, like that from “Super

Not all statistics are heart-warming. Including a recently released article that drops in-store buying habits by almost half. According to AdAge, in-store purchasing decisions are significantly lower than the originally touted numbers. Whatever the cause may be, this is a significant "down turn" for the digial signage industry.

Is This For Real?

Of course, it is not extremely far-fetched to have

Today's news brought in some interesting information on the integration of digital signage: signage with smells. That's right, Recruit Co. Ltd. has placed digital signage screens in various locales and is pumping out fumes to lure passers-by. Is this effective or just another way digital signage is polluting the environment?

This idea came to me several months ago as well. I'm sure some signage

What happens when someone sees a desperate need within a niche of an industry?  They work to fill it. What's the result of a company, who already has the infrastructure to deploy a niche device, within the same industry? They compete. Or do they?

Think for a second about Word Perfect vs. Microsoft Word. Word Perfect dominated the doc industry until Microsoft bundled Word in with Windows. The

The metrics gap narrows further with a new tool called VideoMining Online. The tool is designed to measure and judge consumer feedback and response to various messages on dynamic digital signage. VideoMining Online is expected to revolutionize the way advertisers and managers of retail signage networks measure consumer response rates.

Automation in the process of generating shopper metrics from

Is there a relationship between the price of a digital signage display and its size, customer quality rating, whether it is name brand or not and whether it utilizes LCD or PLASMA technology? If so, what is the relationship?

As a digital signage professional you have surely asked yourself these questions before. And so, DigitalSignage.com has answered them!

There is a significant relationship

In digital signage, you're always hearing about some new study from Arbitron or Neilsen outlining how digital signage advertising is impacting on consumers. Studies, reports, and numbers all act as proof so you can say, "hey look, this digital signage stuff really works." The information gained from such reports is not to convince the early adopters, the company execs, or the salespeople, but the

• A movie theatre increased revenues by 30%.
• A community bank boosted cross-selling by 20%.
• An airport gift shop realized 20% growth.
• Digital signage also raised the average recall for advertisers by 18 points.
• A specific project in

For the week of June 23, 2008, here are the greatest and hottest news items in the wonderful world of digital signage:

InfoComm 08' breaks show record with over 34,000 attendees. 

Las Vegas, NV. - InfoComm International has announced record participation in its June 18-20 audiovisual annual conference, InfoComm 08'.

It seems as though, in this time of economic downturn and advertising budget belt