Digital Signage Blog

Why the likes of Google, CNN, ABC, NBC, CBS, and AT&T are courting Digital Signage vendors.

I love the musical “Fiddler on the Roof.” In one of the opening scenes, Tevia chants, “Tradition! Tradition!” When you actually listen to the lyrics of the song, it would be a little un-PC, especially by today’s standards, but the message is real: there are certain ways things have been done.

As we’ve seen the vast applications for digital signage continue to grow, I sometimes wonder, is there anything digital signage is incapable of doing? Perhaps. In educational settings—places where persons are actively seeking knowledge and information—digital signage can be an immense contributor to the learning environment.

Schools, both large and small, have the ability to communicate

The first time I heard the preceding question, it was in reference to sales. It was another way of saying, "make sure you get some small sales to keep the wolf away from the door, before you go after the large sales." The idea works, especially for local networks. It's much easier to sell the local grocer than it may be to sell Coke or Nike.

Local, small networks are great. Don't get me wrong,

‘China is set to take over from the United States in 2008 as the biggest source of growth in global ad spending. Although the United States remains a much larger advertising market over all, China will account for 24 percent of new spending worldwide, compared with 20 percent for the United States.' Heralded partly by the fact that television

• A movie theatre increased revenues by 30%.
• A community bank boosted cross-selling by 20%.
• An airport gift shop realized 20% growth.
• Digital signage also raised the average recall for advertisers by 18 points.
• A specific project in

For the week of June 23, 2008, here are the greatest and hottest news items in the wonderful world of digital signage:

InfoComm 08' breaks show record with over 34,000 attendees. 

Las Vegas, NV. - InfoComm International has announced record participation in its June 18-20 audiovisual annual conference, InfoComm 08'.

It seems as though, in this time of economic downturn and advertising budget belt