NEW YORK, Sep 09, 2008 (BUSINESS WIRE) -- EnQii, a global leader in the digital out-of-home market, has implemented its digital signage media management and media player technologies chain-wide within Fred Meyer stores. The EnQii solution delivers a high-definition digital signal across the retailer's LCD and plasma TV media wall, ensuring a consistent quality and message to the consumer electronic shopper.

EnQii's media player, using its proprietary RemoteTransfer(TM) media management software, allows the content to be controlled and updated remotely. Content is being provided and managed by Retail Entertainment Design (RED), and consists of a library of music videos, movie & game trailers, HD travel and sports montages designed to engage the active shopper all while reinforcing the Fred Meyer brand messaging and merchandising strategies.

"RED was challenged by Fred Meyer to migrate their current video program to a HD compatible platform that could enable regional and site specific programming as well as deliver the best image possible in order to showcase each displays HD capabilities. After months of research, we found EnQii to be the perfect match for our client," said Brian Hirsh, President of Retail Entertainment Design.

"By engineering affordable and reliable solutions in combination with RED's engaging content, we've designed a media-rich experience that will attract and engage their shoppers while they are making purchasing decisions," said Stuart Armstrong, president of EnQii Americas.

"EnQii technology delivered beyond expectations," said Dan Desmarais, PEM Merchandising Specialist of Fred Meyer. "Its ease of use made it possible to always have the right message in front of the shopper at the right time."

Following on the success of the Fred Meyer installation, Fry's (another Kroger store) has also installed at 14 locations, driving RED high-definition content across their in-store media walls.

About EnQii

EnQii is a global leader in the digital signage and out-of-home media market with offices in New York, Toronto, London, Dubai, Hong Kong and Shanghai. As one of the world's truly global digital out-of-home companies, EnQii currently services thousands of locations across more than 14 countries. EnQii couples a deep understanding of customer behavior with its powerful media technologies to provide clients with fully managed solutions that enables them to advance their overall customer communication strategy for many years to come. EnQii won the 2008 DIGI Award for outstanding technology in the healthcare category for the WHEN Network.

For more information, please visit enqii.com.

About Retail Entertainment Design

With studios in Seattle, Los Angeles and New York City, Retail Entertainment Design (RED) specializes in high-level creative visual content, promotions, ad placement and marketing solutions for retail, hospitality, entertainment, music and film industries. RED brings extensive and complementary experience in marketing and entertainment to explore the infinite and exciting future of audio/visual entertainment and promotions as a dynamic marketing, branding and sales tool -- creating fresh, unique content; connecting with an otherwise hard-to-reach audience, and forging lasting links between mutually beneficial industries. For more information, please visit r-e-d.com or retailentertainmentdesign.com.

SOURCE: EnQii

EnQii 
Jane Harris, 203-227-7060 ext. 232 

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