Narrowcast

What is Narrowcasting?

Because many knowledgeable marketers feel the need to hone messages to their audiences, their preferential method of doing is through something called narrowcasting. Similar to broadcast media, narrowcasting is a way to deliver important information in a more targeted way. Unlike broadcasting, narrowcasting involves targeting specific segments of cuustomers through various demographic attributes. This is generally done using advances in communication technology through digital out-of-home advertising software.

How we can help

To effectively narrowcast, you will need a complex mix of enterprise software and hardware, including the content to feed to the audiences you are looking to target. This does not include the ability to push your different content assets separately through a network connection to nearly any digital device you desire including LCD screens, tablets and kiosks. We provide you with the proper tools to deliver your message in an effective and affordable fashion. From hardware procurement to software installation, training and support, we work directly with digital advertisers looking to publish targeted messages to a particular audience. For more information, please contact us directly.