Grand Meridian Hotels: Transforming Guest Experience Through Digital Innovation
"Digital signage has become central to how we communicate with guests. From the moment they enter our lobby, the displays create an impression of modern luxury. Our spa bookings are up 38% just from the promotional displays in the elevator lobbies."
— Alexandra Reeves, VP of Guest Experience, Grand Meridian Hotels
Company Overview
| Company | Grand Meridian Hotels |
| Industry | Boutique Hospitality |
| Properties | 12 hotels across 8 states |
| Room Count | 2,400 total rooms |
| Guest Visits | 890,000+ annually |
| Average Daily Rate | $189 |
| SignageStudio Customer Since | April 2024 |
The Challenge
Grand Meridian Hotels, known for their distinctive boutique properties, faced several operational and guest experience challenges:
Inconsistent Brand Experience
- Each property had developed its own signage approach over time
- Printed materials varied in quality and brand alignment
- Guests experienced a different "Grand Meridian" at each location
Missed Revenue Opportunities
- On-site amenities (spa, restaurant, activities) were underutilized
- Guests didn't know what services were available
- Cross-selling between properties was virtually non-existent
Operational Inefficiency
- Printed materials required 3-4 weeks to update across all properties
- Event and activity schedules were frequently outdated
- Staff spent significant time answering basic questions
Guest Communication Gaps
According to hospitality research, 65% of guests say digital displays make hotels feel more modern and useful—Grand Meridian was missing this opportunity.
The Solution
Grand Meridian deployed a comprehensive digital signage network across all 12 properties:
Display Deployment
- 144 displays total (average 12 per property)
- Lobby welcome screens with personalized content
- Elevator lobby displays promoting amenities
- Restaurant and bar digital menus
- Event and meeting space signage
- Pool and fitness area information displays
- Back-of-house staff communication screens
Content Strategy
The content system delivers location-appropriate messaging:
| Location | Primary Content |
|---|---|
| Lobby | Welcome messaging, local weather, events, wayfinding |
| Elevator lobbies | Spa promotions, dining specials, activity highlights |
| Restaurant | Digital menus, daily specials, wine features |
| Meeting spaces | Event schedules, wayfinding, sponsor recognition |
| Pool/Fitness | Safety information, class schedules, amenity hours |
| Back-of-house | Occupancy data, VIP alerts, staff recognition |
The Results
After 16 months, the results have exceeded expectations:
Revenue Impact
Industry research confirms that some hotel properties report up to 20% revenue increases from on-screen promotions—Grand Meridian achieved this benchmark.
Guest Experience Metrics
| Metric | Improvement |
|---|---|
| Guest satisfaction scores | +18% |
| "Modern and innovative" perception | +65% |
| Amenity awareness | +82% |
| Wayfinding ease | +45% |
| Wait-time stress reduction | -22% |
Operational Efficiency
- Communication speed improved 35% compared to printed materials
- Miscommunication delays reduced 28% in operations
- Print costs reduced by $180,000 annually across all properties
- Staff question time reduced 40% due to self-service information
Key Implementations
Dynamic Lobby Experience
The lobby displays create an immediate impression:
- Personalized welcome messages for VIP guests and groups
- Local weather and attractions helping guests plan their day
- Today's events across all hotel spaces
- Gorgeous destination imagery reinforcing the location's appeal
Revenue-Generating Promotions
Strategic placement drives ancillary revenue:
"Our elevator lobby displays promoting the spa have been incredible. Guests see a beautiful image of the spa experience right before going to their room. The call-to-action offers a '10% book-now discount.' Spa revenue is up 38%." — Spa Director
Digital Restaurant Menus
The in-house restaurants feature dynamic menus:
- Automatic dayparting between breakfast, lunch, and dinner
- Daily specials updated by the chef each morning
- Wine pairing suggestions with enticing imagery
- Dietary information easily displayed and updated
Back-of-House Communication
Staff displays show:
- Real-time occupancy and arrival information
- VIP guest alerts ensuring personalized service
- Room status updates for housekeeping coordination
- Staff recognition celebrating exceptional service
Guest Feedback
"The digital displays throughout the hotel were so helpful. I discovered the rooftop bar happy hour from a screen in the elevator lobby—ended up being the highlight of our trip!"
— Guest Review, TripAdvisor
"Such a modern, tech-forward hotel. The lobby screens showing local events and weather helped us plan our entire day without having to search on our phones."
— Guest Review, Booking.com
ROI Summary
| Investment | Amount |
|---|---|
| Hardware (144 displays across 12 properties) | $312,000 |
| Installation and infrastructure | $86,000 |
| SignageStudio enterprise license | $28,000/year |
| Content development | $45,000 |
| Total Initial Investment | $471,000 |
| Annual Returns | Amount |
|---|---|
| Increased ancillary revenue | $890,000+ |
| Print cost savings | $180,000 |
| Labor efficiency | $120,000 |
| ROI Achieved | 7 months |