Corporate Digital Signage
Connect Your Workforce
Corporate digital signage delivers timely, relevant information to employees across offices, campuses, and remote locations. From lobby welcome displays to manufacturing floor dashboards, digital signage strengthens company culture, improves communications, and keeps teams aligned.
Why Corporate Signage?
The Communications Challenge
| Challenge | Digital Signage Solution |
|---|---|
| Email overload | Visual communications that stand out |
| Distributed workforce | Consistent messaging across locations |
| Deskless employees | Reach workers without computers |
| Information silos | Unified company-wide communications |
| Engagement gaps | Dynamic, attention-grabbing content |
Business Impact
| Metric | Improvement |
|---|---|
| Message recall | 52% higher than email alone |
| Employee engagement | 25% increase in informed employees |
| Meeting efficiency | 30% reduction in room booking conflicts |
| Onboarding | Faster cultural integration |
| Safety compliance | Real-time alert dissemination |
Corporate Signage Applications
Deployment Map
┌─────────────────────────────────────────────────────────────────┐
│ CORPORATE CAMPUS │
│ │
│ ┌─────────────────────────────────────────────────────────┐ │
│ │ LOBBY / RECEPTION │ │
│ │ • Welcome displays, visitor info │ │
│ │ • Company achievements, news │ │
│ │ • Wayfinding, building directory │ │
│ │ Screen: 55" - 98" or video wall │ │
│ └─────────────────────────────────────────────────────────┘ │
│ │
│ ┌──────────────────┐ ┌────────────────────────────────────┐ │
│ │ MEETING ROOMS │ │ COMMON AREAS │ │
│ │ • Room status │ │ • Cafeteria: menu, events │ │
│ │ • Schedule │ │ • Break rooms: news, updates │ │
│ │ • Booking info │ │ • Hallways: announcements │ │
│ │ Screen: 10"-15" │ │ Screen: 43" - 65" │ │
│ └──────────────────┘ └────────────────────────────────────┘ │
│ │
│ ┌──────────────────┐ ┌────────────────────────────────────┐ │
│ │ EXECUTIVE FLOOR │ │ DEPARTMENT AREAS │ │
│ │ • KPI dashboards │ │ • Team metrics │ │
│ │ • Stock ticker │ │ • Project status │ │
│ │ • News feeds │ │ • Recognition │ │
│ │ Screen: 55" - 75"│ │ Screen: 43" - 55" │ │
│ └──────────────────┘ └────────────────────────────────────┘ │
│ │
│ ┌─────────────────────────────────────────────────────────┐ │
│ │ PRODUCTION / WAREHOUSE │ │
│ │ • Safety metrics, alerts │ │
│ │ • Production dashboards, shift info │ │
│ │ • Emergency notifications │ │
│ │ Screen: 55" - 75" industrial-grade │ │
│ └─────────────────────────────────────────────────────────┘ │
│ │
└─────────────────────────────────────────────────────────────────┘
Lobby and Reception
| Content Type | Purpose |
|---|---|
| Welcome messages | Personalized visitor greetings |
| Company overview | Brand storytelling for visitors |
| Achievements | Awards, milestones, press coverage |
| Wayfinding | Building directory, maps |
| Event schedule | Today's meetings, visitors |
| Social proof | Client logos, testimonials |
Meeting Room Displays
┌─────────────────────────────────────────────────────────────────┐
│ MEETING ROOM DISPLAY │
│ (Door-Side) │
│ ┌────────────────────────────────────────────────────────────┐ │
│ │ │ │
│ │ CONFERENCE ROOM A [LOGO] │ │
│ │ │ │
│ │ ███████████████████████████████████████████████████ │ │
│ │ AVAILABLE │ │
│ │ ███████████████████████████████████████████████████ │ │
│ │ │ │
│ │ NEXT MEETING │ │
│ │ ──────────────────────────────────────────────────── │ │
│ │ 10:00 AM - 11:30 AM │ │
│ │ Q4 Budget Review │ │
│ │ Organizer: Sarah Johnson │ │
│ │ │ │
│ │ ┌─────────────────┐ ┌─────────────────┐ │ │
│ │ │ BOOK NOW │ │ VIEW SCHEDULE │ │ │
│ │ └─────────────────┘ └─────────────────┘ │ │
│ │ │ │
│ └────────────────────────────────────────────────────────────┘ │
└─────────────────────────────────────────────────────────────────┘
Room Display Features:
- Real-time availability (green/red status)
- Current meeting info (if occupied)
- Next meeting preview
- Quick booking capability
- Calendar integration (Outlook, Google)
- Check-in for no-show release
Employee Communications
| Content Category | Examples |
|---|---|
| Company news | Announcements, press releases |
| HR updates | Benefits, policies, enrollment |
| Recognition | Employee spotlights, anniversaries |
| Events | Town halls, training, social events |
| Safety | Reminders, incident-free days |
| Wellness | Health tips, fitness challenges |
KPI Dashboards
| Dashboard Type | Metrics |
|---|---|
| Sales | Revenue, pipeline, leaderboard |
| Operations | Production, quality, efficiency |
| Customer | NPS, satisfaction, tickets |
| Financial | Stock price, revenue, costs |
| HR | Headcount, turnover, engagement |
Content Strategy
Content Mix
| Category | % of Loop | Examples |
|---|---|---|
| Company news | 30% | Announcements, achievements |
| Recognition | 20% | Employee spotlights, milestones |
| Operational | 20% | Safety, metrics, updates |
| Culture/Engagement | 15% | Events, wellness, social |
| External | 15% | Industry news, weather, stocks |
Content Sources
| Source | Content Type | Update Frequency |
|---|---|---|
| HR systems | Announcements, org changes | As needed |
| Intranet/SharePoint | News, documents | Daily |
| Calendar | Events, meetings | Real-time |
| HRIS | Birthdays, anniversaries | Daily |
| Data systems | KPIs, dashboards | Real-time |
| Social media | Company posts | Hourly |
Multi-Location Management
| Challenge | Solution |
|---|---|
| Local relevance | Location-specific content zones |
| Global consistency | Corporate-mandated content |
| Time zones | Scheduled by local time |
| Languages | Multi-language support |
| Compliance | Regional regulatory content |
Integration Requirements
Calendar Integration
| Platform | Integration Method |
|---|---|
| Microsoft 365 | Graph API |
| Google Workspace | Calendar API |
| Exchange On-Premise | EWS |
| Zoom Rooms | API |
| Cisco Webex | API |
Enterprise Systems
| System | Integration Purpose |
|---|---|
| Active Directory | User authentication, permissions |
| SharePoint/Intranet | Content syndication |
| HRIS (Workday, etc.) | Employee data, anniversaries |
| BI Tools (Power BI, Tableau) | Dashboard embedding |
| ERP | Operational metrics |
| Building Management | Room sensors, occupancy |
Emergency Alert Systems
| System | Integration |
|---|---|
| Mass notification | Everbridge, AlertMedia |
| Fire/safety | Building alarm systems |
| Weather | NWS, commercial providers |
| Custom | API/webhook triggers |
Deployment Considerations
Network and Security
| Requirement | Recommendation |
|---|---|
| Network | Dedicated VLAN for signage |
| Firewall | Outbound HTTPS only |
| Authentication | SSO/SAML integration |
| Content approval | Role-based workflows |
| Audit logging | Track content changes |
Display Placement
| Location | Considerations |
|---|---|
| Lobbies | High-impact, visitor-appropriate |
| Hallways | High-traffic, brief content |
| Cafeterias | Longer dwell, varied content |
| Elevators | Very short content cycles |
| Production | Industrial-grade, safety focus |
Content Governance
| Level | Permissions |
|---|---|
| Corporate | Company-wide mandatory content |
| Regional | Region-specific content |
| Location | Site-specific content |
| Department | Team-specific screens |
| Local | Manager-level updates |
Measurement and Analytics
Engagement Metrics
| Metric | How to Measure |
|---|---|
| View time | Screen-level analytics |
| Content interaction | Touch, QR scans |
| Employee surveys | Quarterly pulse checks |
| Information retention | Quiz/feedback |
| Meeting room efficiency | Booking analytics |
ROI Indicators
| Indicator | Measurement |
|---|---|
| Communication reach | % employees exposed to messages |
| Print reduction | Poster/flyer cost savings |
| Meeting efficiency | Room booking conflicts reduced |
| Safety improvements | Incident awareness time |
| IT tickets | Reduced "where is X" questions |
Frequently Asked Questions
Next Steps
- Healthcare Digital Signage - Hospital solutions
- Education Signage - Schools and universities
- Data-Driven Content - Dashboard integration
- CMS Integration - Enterprise connections
Corporate communications solutions from MediaSignage, connecting workplaces since 2008.