Fitness & Wellness Digital Signage
Fitness and wellness facilities use digital signage to motivate members, communicate class schedules, promote services, and create an energetic atmosphere. From boutique studios to large gym chains, effective signage enhances the member experience and drives engagement.
Fitness Facility Overview
Signage Applications by Area
┌─────────────────────────────────────────────────────────────────────────────┐
│ Fitness Center Signage Locations │
├─────────────────────────────────────────────────────────────────────────────┤
│ │
│ Reception/Lobby │
│ ├── Welcome messaging │
│ ├── Today's class schedule │
│ ├── Membership promotions │
│ ├── Personal training availability │
│ └── Social media feed / member achievements │
│ │
│ Cardio Area │
│ ├── Workout tip videos │
│ ├── Entertainment (news, sports, music videos) │
│ ├── Class starting soon reminders │
│ └── Heart rate zone displays (if integrated) │
│ │
│ Weight/Strength Area │
│ ├── Exercise demonstrations │
│ ├── Proper form videos │
│ ├── Equipment usage guides │
│ └── Motivational content │
│ │
│ Group Exercise Studios │
│ ├── Class schedule for this room │
│ ├── Instructor information │
│ ├── In-class workout metrics (for cycling, HIIT) │
│ └── Post-class content / next class info │
│ │
│ Locker Rooms │
│ ├── Spa/amenity promotions │
│ ├── Hygiene reminders │
│ ├── Lost and found notices │
│ └── Weather for planning │
│ │
│ Pool/Spa Area │
│ ├── Safety rules │
│ ├── Aquatic class schedule │
│ ├── Temperature/chemical status │
│ └── Relaxation content │
│ │
│ Juice Bar/Café │
│ ├── Menu boards │
│ ├── Nutritional information │
│ ├── Smoothie specials │
│ └── Pre/post workout recommendations │
│ │
└─────────────────────────────────────────────────────────────────────────────┘
ROI for Fitness Facilities
| Benefit | Impact |
|---|---|
| Class attendance increase | +15-25% with real-time schedule displays |
| Personal training upsells | +10-20% with promotional content |
| Membership retention | +5-10% with engagement content |
| Supplement/retail sales | +15-30% with digital promotions |
| Staff efficiency | -20% time spent answering routine questions |
| Print cost reduction | -70-90% (schedule changes, promotions) |
Class Schedule Displays
Integration with Scheduling Systems
// Integration with fitness scheduling software
const schedulingIntegration = {
supportedSystems: [
'MINDBODY',
'Zen Planner',
'ClubReady',
'Glofox',
'Pike13',
'WellnessLiving'
],
syncConfiguration: {
refreshInterval: 60, // seconds
displayData: [
'class_name',
'instructor',
'start_time',
'duration',
'room',
'spots_available',
'difficulty_level'
]
},
displayFormats: {
dayView: {
layout: 'timeline',
showRooms: true,
colorByType: true
},
weekView: {
layout: 'grid',
highlightToday: true,
showInstructor: true
},
nowAndNext: {
layout: 'focused',
currentClass: 'large',
upcomingClasses: 3
}
}
};
// Example: MINDBODY API integration
async function getClassSchedule(locationId, date) {
const response = await mindbodyApi.getClasses({
locationId: locationId,
startDate: date,
endDate: date,
hideCancelledClasses: true
});
return response.Classes.map(cls => ({
id: cls.ClassId,
name: cls.ClassDescription.Name,
instructor: cls.Staff.Name,
startTime: cls.StartDateTime,
endTime: cls.EndDateTime,
room: cls.Location.Name,
spotsTotal: cls.MaxCapacity,
spotsAvailable: cls.MaxCapacity - cls.TotalBooked,
category: cls.ClassDescription.Category,
isCancelled: cls.IsCanceled
}));
}
Real-Time Availability Display
// Class availability with booking integration
const availabilityDisplay = {
statusIndicators: {
available: {
threshold: 5, // 5+ spots
color: '#22C55E',
label: 'Available'
},
limited: {
threshold: 1, // 1-4 spots
color: '#F59E0B',
label: 'Few Spots Left'
},
full: {
threshold: 0,
color: '#EF4444',
label: 'Class Full'
},
waitlist: {
condition: 'waitlistAvailable',
color: '#8B5CF6',
label: 'Waitlist Open'
}
},
updateDisplay: function(classData) {
const status = this.determineStatus(classData);
return {
className: classData.name,
time: formatTime(classData.startTime),
instructor: classData.instructor,
room: classData.room,
status: status.label,
statusColor: status.color,
spotsText: classData.spotsAvailable > 0
? `${classData.spotsAvailable} spots`
: 'Waitlist available',
bookNowQR: generateQRCode(classData.bookingUrl)
};
}
};
Studio Door Displays
Small displays outside each studio showing current and upcoming classes:
┌────────────────────────────────────────┐
│ STUDIO A │
│ │
│ NOW: Spin Cycling │
│ with Sarah M. │
│ Ends at 10:45 AM │
│ █████████░░ 85% complete │
│ │
│ ───────────────────────────────── │
│ │
│ NEXT: Yoga Flow │
│ with Michael T. │
│ 11:00 AM - 12:00 PM │
│ ████░░░░░░ 12 spots left │
│ │
│ [QR Code] Scan to Book │
│ │
└────────────────────────────────────────┘
Workout and Exercise Content
Exercise Demonstration Videos
// Workout content management
const workoutContent = {
categories: {
strength: {
subcategories: ['chest', 'back', 'shoulders', 'arms', 'legs', 'core'],
contentTypes: ['demo_video', 'form_tips', 'variations']
},
cardio: {
subcategories: ['treadmill', 'elliptical', 'bike', 'rower', 'stairmaster'],
contentTypes: ['programs', 'intervals', 'heart_rate_zones']
},
stretching: {
subcategories: ['pre_workout', 'post_workout', 'recovery'],
contentTypes: ['routines', 'hold_times', 'benefits']
},
functional: {
subcategories: ['kettlebell', 'battle_rope', 'trx', 'medicine_ball'],
contentTypes: ['exercises', 'circuits', 'progressions']
}
},
contentRotation: {
weight_area: {
playlist: 'strength_demos',
duration: 30, // seconds per exercise
shuffle: true,
daypart: {
morning: 'energizing',
afternoon: 'technical',
evening: 'recovery_focused'
}
},
cardio_area: {
playlist: 'cardio_tips',
duration: 45,
intersperse: ['news', 'music_videos', 'class_promos']
}
}
};
Motivational Content
// Motivational content scheduler
const motivationalContent = {
contentTypes: {
quotes: {
source: 'curated_fitness_quotes',
duration: 15,
design: 'overlay_on_background'
},
memberSpotlights: {
source: 'member_achievements_cms',
duration: 20,
frequency: 'every_30_minutes',
requiresConsent: true
},
transformations: {
source: 'before_after_gallery',
duration: 15,
frequency: 'every_hour',
requiresConsent: true
},
challenges: {
source: 'active_gym_challenges',
duration: 30,
leaderboard: true
},
socialFeed: {
source: 'instagram_hashtag',
hashtag: '#YourGymName',
moderated: true,
duration: 10
}
},
daypartMix: {
earlyMorning: { energy: 'high', focus: 'motivation' },
morning: { energy: 'medium', focus: 'instruction' },
afternoon: { energy: 'medium', focus: 'variety' },
evening: { energy: 'high', focus: 'community' },
lateNight: { energy: 'low', focus: 'recovery' }
}
};
Member Engagement
Achievement and Recognition Displays
// Member achievement system
const achievementSystem = {
milestones: [
{ type: 'visit_count', values: [10, 25, 50, 100, 250, 500, 1000] },
{ type: 'class_attendance', values: [10, 25, 50, 100] },
{ type: 'personal_record', categories: ['strength', 'cardio', 'flexibility'] },
{ type: 'challenge_completion', any: true },
{ type: 'referral', values: [1, 5, 10] },
{ type: 'membership_anniversary', years: true }
],
displayContent: {
instantRecognition: {
trigger: 'milestone_achieved',
display: 'nearest_screen',
duration: 10,
content: {
template: 'achievement_celebration',
elements: ['member_name', 'achievement', 'badge_graphic']
},
privacy: 'opt_in_required'
},
leaderboards: {
types: ['monthly_visits', 'challenge_points', 'class_attendance'],
anonymous_option: true,
display_count: 10
},
memberSpotlight: {
selection: 'staff_nominated',
frequency: 'weekly',
content: ['photo', 'bio', 'fitness_journey', 'favorite_class']
}
}
};
QR Code Integration
// QR code applications in fitness
const qrCodeApplications = {
classBooking: {
type: 'dynamic',
destination: 'mobile_app_deep_link',
parameters: ['class_id', 'date', 'time'],
tracking: true
},
equipmentInfo: {
type: 'static',
destination: 'equipment_video_page',
content: ['how_to_use', 'muscles_targeted', 'safety_tips'],
placement: 'on_equipment_sticker'
},
personalTraining: {
type: 'dynamic',
destination: 'pt_booking_page',
parameters: ['trainer_id', 'availability'],
callToAction: 'Book Free Assessment'
},
nutritionInfo: {
type: 'static',
destination: 'nutrition_database',
content: ['smoothie_recipes', 'meal_plans', 'supplement_info']
},
memberFeedback: {
type: 'dynamic',
destination: 'feedback_form',
parameters: ['location', 'area', 'timestamp'],
incentive: 'points_reward'
}
};
Cycling/Spin Studio Integration
Performance Metrics Display
// Spin class metrics integration
const spinClassMetrics = {
integrations: [
'Stages Flight',
'Keiser M Series',
'Peloton Commercial',
'Schwinn MPower',
'ICG'
],
displayModes: {
classView: {
metrics: ['cadence', 'resistance', 'power', 'heart_rate'],
layout: 'instructor_dashboard',
showTargets: true,
showClassAverage: true
},
leaderboard: {
ranking: 'power_output',
anonymousOption: true,
showTop: 10,
showPersonalPosition: true
},
raceMode: {
visualization: 'virtual_race_track',
showPositions: true,
showGap: true
},
heartRateZones: {
zones: ['recovery', 'endurance', 'tempo', 'threshold', 'max'],
display: 'color_coded_bars',
showDistribution: true
}
},
instructorControls: {
showHideMetrics: true,
toggleLeaderboard: true,
setTargetZones: true,
displayMessages: true,
controlMusic: true
}
};
Spa and Wellness Areas
Relaxation-Focused Content
// Spa area content strategy
const spaContent = {
contentTypes: {
ambiance: {
nature_scenes: ['beaches', 'forests', 'mountains', 'water'],
abstract_relaxation: ['flowing_patterns', 'soft_colors'],
duration: 'continuous_loop',
audio: 'ambient_soundtrack'
},
services: {
treatment_menu: ['massage', 'facial', 'body_treatments'],
pricing: true,
booking_qr: true,
rotation: 'slow_fade'
},
wellness_tips: {
categories: ['stress_relief', 'sleep', 'nutrition', 'mindfulness'],
frequency: 'hourly',
duration: 30
}
},
displaySettings: {
brightness: 'reduced',
transitions: 'slow_fade',
textSize: 'large',
colorPalette: 'calming_earth_tones'
}
};
Juice Bar/Nutrition Center
Digital Menu Boards
// Juice bar menu integration
const juiceBarMenu = {
menuCategories: [
{
name: 'Protein Smoothies',
items: [
{
name: 'Muscle Builder',
ingredients: ['whey protein', 'banana', 'peanut butter', 'almond milk'],
calories: 450,
protein: 35,
sizes: ['16oz', '24oz'],
prices: [7.99, 9.99],
customizations: ['add_creatine', 'extra_protein', 'dairy_free']
}
// ... more items
]
},
{ name: 'Green Smoothies', items: [...] },
{ name: 'Recovery Drinks', items: [...] },
{ name: 'Snacks & Bars', items: [...] }
],
displayFeatures: {
nutritionalInfo: {
show: ['calories', 'protein', 'carbs', 'sugar'],
format: 'per_serving'
},
recommendations: {
preWorkout: ['energy_boosters', 'caffeine_options'],
postWorkout: ['protein_rich', 'recovery_focused'],
weightLoss: ['low_calorie', 'high_protein']
},
dynamicPricing: {
happyHour: { time: '14:00-16:00', discount: 0.15 },
memberDiscount: 0.10
}
}
};
Multi-Location Management
Chain/Franchise Management
// Multi-location gym chain management
const multiLocationConfig = {
hierarchy: {
corporate: {
controls: ['brand_content', 'national_campaigns', 'compliance_messages'],
overrideLevel: 'highest'
},
regional: {
controls: ['regional_promos', 'area_events'],
overrideLevel: 'medium'
},
location: {
controls: ['local_schedule', 'staff_content', 'local_events'],
overrideLevel: 'standard'
}
},
contentDistribution: {
corporate_brand: { mandatory: true, percentage: 20 },
regional_content: { mandatory: false, percentage: 10 },
local_content: { mandatory: false, percentage: 70 }
},
scheduling: {
classSchedules: 'per_location',
staffInfo: 'per_location',
promotions: 'tiered',
emergencyAlerts: 'all_locations_immediate'
},
reporting: {
playbackVerification: true,
contentCompliance: true,
systemHealth: true,
aggregateByRegion: true
}
};
Frequently Asked Questions
Transform your fitness facility with engaging digital signage that motivates members and streamlines operations. For professional gym and wellness signage solutions, explore the SignageStudio platform or contact MediaSignage.